Recipe carrot

Recipe design

The concept

I was selected for the masterclass at the Grafisch lyceum in Rotterdam. This is a class where the best students of the school make assignments for companies. To get officially into the class there was this assignment to choose a vegetable(s) and design a poster with the recipe on the back. 

My contribution

My favorite green is Romanesco. It’s a bit weird but delicious. I also love ice scream so after a lot of sketches I came up with the idea: a healthy ice-cream of greens. In this society, everyone is looking for yummy healthy recipes so this idea would give the target group an illusion of a nice ice-cream that is also healthy!